WordPress Unveils Telex, the world’s most popular web publishing platform, is stepping into the future of website building with a brand-new AI-powered tool called Telex. Introduced at the WordCamp US 2025 conference in Portland by WordPress co-founder and Automattic CEO Matt Mullenweg, Telex is being described as an early-stage experiment with the potential to reshape how developers and creators interact with the platform.
Unlike traditional plug-ins or add-ons, WordPress Unveils Telex takes a more modern approach. It works in a way similar to emerging “vibe coding” services such as V0 and Lovable, which use AI to generate software components based on simple text prompts. With Telex, users can describe the kind of content block they want—like text, images, columns, or even animations—and the tool will generate it for them as a downloadable .zip file. This file can then be installed directly as a plug-in on a WordPress site or tested on WordPress Playground, the in-browser version of the platform that works without needing a hosting setup.
A New Way to Build WordPress Blocks
During his keynote, Mullenweg demonstrated how Telex can simplify the creation of Gutenberg blocks, the modular building units of WordPress websites. One example showed how a developer was able to generate a simple marketing animation in just a few steps. While the tool is still labeled “experimental,” this demonstration highlighted how Telex could eventually save time and lower the barrier for creators who don’t have advanced coding skills.
For now, early testers have pointed out that WordPress Unveils Telex has limitations. Some generated projects didn’t run perfectly and required extra fine-tuning. Still, Mullenweg stressed that the tool is very much a prototype and will evolve with feedback and development. Despite these early bumps, he expressed strong optimism about the role AI will play in carrying forward WordPress’s mission of “democratized publishing.”
The Bigger Mission Behind WordPress Unveils Telex
From its very beginning, WordPress has been focused on making publishing tools open, accessible, and affordable for people worldwide. Mullenweg explained that AI fits naturally into this mission. Tasks that once required deep coding knowledge are now becoming simpler and more accessible, thanks to tools like Telex. He emphasized that the aim is not just convenience, but also to keep things open-source, low-cost, and available in every language, which has always been at the heart of WordPress.
He also pointed out that while there’s excitement about AI, there are fears too. Discussions about whether AI is overhyped, or even a potential bubble, are common. Still, Mullenweg said the “seed” of innovation inside AI is too powerful to ignore and could unlock entirely new opportunities for publishing, design, and digital expression.
Other AI Experiments on the Horizon
Telex isn’t the only experiment WordPress is working on. At the same event, Mullenweg showed off a small AI-powered WordPress assistant that was built in just a few hours during Contributor Day. This assistant would work directly in the browser, guiding users through WordPress-related tasks.
He also mentioned his admiration for Perplexity’s AI browser, Comet, which could someday allow users to interact with their WordPress websites through conversational prompts rather than traditional clicks and menus. These experiments suggest that WordPress is preparing for a future where AI not only supports but also enhances the entire website-building journey.
Challenges and Ongoing Legal Disputes
Of course, not all of WordPress’s current headlines are about AI. The company has been engaged in an ongoing legal dispute with hosting provider WP Engine. Mullenweg argues that WP Engine benefits from WordPress’s work without contributing enough back, creating confusion among customers about the platform’s brand. While he did not go into detail, Mullenweg said the case is making its way through the legal system, adding only that he trusts the process and courts to handle the matter fairly.
What Telex Means for the Future of WordPress
Looking ahead, Telex could become one of the most transformative tools in WordPress’s ecosystem. If it develops into a more reliable system, it may allow millions of users—from beginner bloggers to enterprise developers—to design custom features and site components using nothing more than a text description. This could significantly speed up development cycles, make websites more creative, and open new opportunities for those who don’t write code.
The long-term vision is clear: WordPress Unveils Telex wants to ensure that publishing online remains easy, open, and accessible for everyone, while also keeping pace with the rapid advances in AI technology. Just as WordPress once simplified blogging for millions of people, Telex may one day simplify AI-driven web development.
Past Milestones Leading to WordPress Unveils Telex
To put this in perspective, WordPress has been experimenting with AI throughout 2024 and 2025:
- Earlier this year, Automattic announced it was creating a dedicated AI team to explore products aligned with WordPress’s core mission.
- At recent Contributor Days, the company showcased early AI assistants designed to guide users through tasks more naturally.
- Now, with Telex, the vision is moving forward—turning AI from an experiment into a creative partner for developers and site owners.
As AI continues to reshape industries, WordPress Unveils Telex is making sure it’s not left behind. Instead, it’s pushing to lead by combining its open-source philosophy with the opportunities AI brings. If Telex succeeds, the future of building websites on WordPress could be faster, easier, and more imaginative than ever before.