PDF can be added to website pages so if you had a misconception that Google doesn’t accept PDF then it is time to let it go. You must know that PDF can be indexed just like every other website content. You just have to make sure that you optimize the PDF content according to the requirements of the search engine. If you are new to the concept of adding and optimizing PDFs then you must read this post. In this post, we are going to discuss tips that can help you optimize PDF. Sometimes we save pictures as PDF.
Before you read the tips you should know that often people forget to optimize their PDFs which is a big mistake. PDF content that is not optimized is always going to confuse Google. If the search engine gets confused then there is no way you are going to get onto the top search results. There are many instances where you have to add content in PDF formats like in the case of eBooks or infographics. In order to get on the top search results, you need to learn how to optimize PDF. So instead of using online PDF converter free tools for getting PDF into word you need to check out the tested SEO tips.
PDF optimization tips and techniques that you need to practice!
When it comes to PDF optimization you have to consider the following things:
- You need to add an SEO-friendly name to the PDF file
- You need to give it a Google-friendly title and description
- You need to use headings and subheadings
- You need to use relevant backlinks
- Don’t save PDF in image formats
Choosing an SEO-friendly name for PDF
Here you should know that the name of the PDF file that you add to your webpage is going to appear in the search results. If the PDF would be indexed in its conventional code name then it is only going to confuse the search engine as well as the traffic. You always need to rename your PDF before adding. The name should be according to the contents of the PDF file. You need to add keywords in the name as it is an SEO-friendly approach. Make sure that the PDF name is not too long for the title.
Add an optimized title and description
Just like conventional web pages, PDF files are going to need proper titles and descriptions. A very common mistake that most rookies make is that they add PDFs without defining their title and description. You need to define the metadata so that the file can be optimized and understandable for both the search engine and the visitors coming to the search results. You can easily add Metadata for the PDF file with the help of adobe acrobat. You can define the title and description in the document properties section. An important tip that you need to remember is that both the title and descriptions should be 100% unique so that there is no chance of duplication error.
the PDF file with the help of adobe acrobat. You can define the title and description in the document properties section. An important tip that you need to remember is that both the title and descriptions should be 100% unique so that there is no chance of duplication error.
Properly structure your PDF content
Usually, PDFs are only added to sites when there is a need to show detailed content without damaging its exact format. Now PDFs on sites contain a lot of data which can be confusing for the search engine as well as the target audience. If you want to optimize your PDF according to the guidelines of the search engine then you need to make sure that it is well structured. You need to add relevant headings and subheadings to the content so that the contents are broken down into readable chunks. The titles and subheadings should connect with the content of the file. You can add keywords and phrases in the headings to make it SEO friendly.
Include links with your PDF file
You must know that your PDFs are going to be considered webpages by the search engine this means that every PDF file you add to your site is going to have its separate page authority. To increase the authority of the page you have to link them with high authority sites. Including links can quickly increase the authority of your PDF file and of course your positioning in the results of the search engine. You cannot only add backlinks but you can also add internal links within your website.
Never save PDF files in image format
Another mistake that most people make is that they convert PDFs to image files only to give the visitors a view mode. Now, this is a big mistake as it pisses off the visitors hence the search engine. Here you should know you must always add the files in a textual format so that the reader can select text along with reading it.
These are some of the tried and tested tips that can help you optimize PDF files.