We already have established the fact that Instagram has a massive user base. This platform is highly addictive and with the introduction of reels, it has become even more compelling. The question is, why does this happen? Why is this platform so habit-forming?
The answer to this question is the fact that brands have incorporated this into their various marketing strategies and constantly come up with new and unique ideas. Their main focus is to keep the audience engaged with fun, entertaining, informative, etc. content. We have already written an article on how to get more Website traffic from Social Media.
With so many people out there, using their full potential and creating millions of new ideas have made it so compelling for us. And making the most of it, smart marketers have started incorporating Instagram feeds into their websites using social media aggregator platforms like Taggbox. Making their website extremely engaging as well.
In this blog, we will learn some benefits of embedding Instagram feed on your websites. Leaving you fully pumped up and charged to adapt to this strategy and take full advantage of Instagram and develop result-driven marketing campaigns.
How does embedding the Instagram feed on the website benefit your brand?
Without further ado, let’s dive into the amazing benefits of embedding an Instagram feed on the website.
1. Ace website engagement with Instagram
The brand website is usually the first point of contact the user makes with the brand. The first impression is the last, well its no doubt you need to develop an engaging website. The website should have the potential to hold the visitors and encourage them to explore more.
People spend a substantial amount of their time on Instagram. By leveraging highly engaging Instagram content on your website, you are providing your visitors with everything they need in one place. Eliminating the risk of bounce rates and offering them addictive content right where they are.
2. Flaunt diverse and dynamic content
Instagram is a photo-sharing platform that involves videos, IGTV, reels, and story content as well. It is an ocean of diverse content enabling users to flaunt this content not only on Instagram but also on their website by embedding feeds. Ultimately, this substantially improves your website performance.
When this dynamic content is aggregated in a single frame it automatically portrays attractive and innovative content on the website. This leads to more attention from the visitors and helps in improving website dwell time, and reducing bounce rates.
3. Use UGC to build social proof
User-generated content is one of the most authentic forms of content out there. Most of your visitors are active Instagrammers and displaying UGC from Instagram immediately shows your social media presence and makes them comfortable with your brand.
Brands actively incorporate various approaches to generate more UGC and Instagram is their hub. This platform offers freedom to users to openly voice their opinions about their experiences. With UGC you get the validation required from existing customers and get content from users who have first-hand experience with your brand. This is raw content that is highly credible and reliable.
This way you gain social proof and build trust with the visitors almost instantly. By showing off how satisfied your customers are with the brand, you create a sense of trust and transparency with the users making it easier for them to take favorable purchase decisions.
4. Display your follow-worthy feed
Taking up the approach of incorporating an Instagram feed on your website holds the potential to increase your follower count on IG. when website visitors get an insight into how your social media presence looks like giving them a push towards becoming your follower.
If the users like what they see, they are likely to hit the follow button by redirecting to Instagram. People appreciate it when things come to them easily and providing your Instagram feed on the website, encourages them to follow you as they already got the gist of what your social media presence looks like.
5. Improve website layout and presentation
Instagram has a strong and attractive presence making it a compelling platform. And embedding these highly engaging feeds on the website has extreme potential to improve your website’s overall performance. Powerful website presentation pushes and inspires the visitor to keep on extending their stay time.
When you use social media aggregator platforms like Taggbox you get the features to customize and moderate the Instagram feed widgets, making them even more vibrant and unique. When users see engaging Instagram content in an innovative format, it attracts them even more and enhances the overall look and feel of your website.
To sum it up!
With this, we have come to the end of this blog, now you understand why embedding Instagram widgets on the website is important. You also have better knowledge about how engaging Instagram is and when incorporated into the website holds the potential to not only enhance the overall website presentation but also improve website dwell time.
This strategy is efficient and effective. It helps brands upscale their promotion methods and leverage Instagram advantages with website benefits.