How to effectively optimize content for Google discover

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Written By Robert

Google Discover aims to help consumers find helpful material on the Google homepage. It was once known as the Google Feed until it was developed in 2017. It was renamed “Discover” by Google in 2018 as a result..Gооgle is the mоst рорulаr seаrсh engine in the wоrld. It соntinuаlly соmes uр with new аlgоrithm uрdаtes thаt emрhаsize user exрerienсe аnd соntent quаlity, We have already written articles on how to enable dark mode in Google Chrome.

The following are some of the essential Google Discover features:

Topic headers: 

Discover’s topic title cards serve as a divider between the many subject areas. E.g., Food & Photography and Entertainment could be two separate topic headers.

Contextualized media: 

You may see “Information about your next vacation to Mexico” if you open Discover.” For example, your hometown of Monterey, California, will appear if your location is set to that city.

Content feedback

Feedback on the content Each item in Discover has an ellipse next to it. By clicking on the ellipses, you can instruct Google to show “More” or “Less” content. Using this method, Google can change the Discover content it serves up to you over time.

Multiple Languages

In various dialects: You can choose a different language for each subject of interest. It’s possible you’d cook a dish in Spanish rather than read about sports in English.

There are five things to bear in mind while optimizing your content for Google’s Discover function.

1. To use a wider variety of photos and videos.

Photos that are selected to be featured on Google Discover need to have a width of at least 1200 pixels and need to have the max-image-preview option turned on. AMP can help you accomplish the same thing. Publishing houses must avoid being clickbait and instead employ graphics and videos that are original and pertinent to the topic at hand. An ordinary Shutterstock image can be used as a meta image in the first example below. Second graphic shows a loading bar, a snail icon, and standard tools and their influence on Site Speed Scores. This image is better suited to the post’s subject matter. Prоving thаt gооd SEO site audit services invоlves bоth strоng соntent аnd design. 

The bespoke graphic stands out more than the stock graphic. When choosing meta photos for your posts, try to think like this.

Enticing is better than boring. It’s essential to make your item stand out from the rest of the Discover stream if it does get picked up.

2. Rely on well-organized data (Schema Markup)

Use structured data markups to get your material to show up in Google Discover. What’s going on?

You need to “read” your material so that Google’s crawler (Googlebot) can efficiently use it and ensure that users are relevant.

3. Write content that is both timely and relevant to your niche.

Topical content writing: a how-to guide

One of the most effective methods for coming up with relevant and timely content is to use a program like Google Trends.

Publishers in specific niches believe that topical content will not be successful in their markets. An outstanding example is the coronavirus epidemic. Ad rates have been affected by the virus, and many publishers, from tech to Broadway, adapt their content strategies to counteract this effect.

4. Ensure that your content attracts users from sources other than search engines.

Some may find this notion perplexing but consider how social media platforms assess what information is widespread.

Your timeline will be continuously updated to display you the most popular and relevant content based on Facebook’s algorithms. Facebook often uses likes, shares, and comments on a piece of material to arrive at this conclusion. As with Google Search, Google Discover is attempting to evaluate relevance. They’re looking for content particularly relevant to the current hot themes.

5. Finally, keep in mind the E-A-T!

Google has emphasized the significance of E-A-T in recent Google Core Updates. For example, if the subject matter is YMYL (Your Money, Your Life).

What is E A T?

“Expertise, Authority and Transparency” is what it stands for. These terms all boil down to a simple query, “Is the individual providing this information credible?”

There are numerous approaches for publishers to improve their E-A-T. To acknowledge external sources, be open about affiliate revenue, and include clear author bios are the three most prevalent.

You can see the first two examples in the following Healthline article: Many studies are referenced inside the text, as well as the affiliate links they use.


It’s time, to sum up, Google Discover’s five best practices:

  • Increase the number of original photographs and video clips.
  • Structure your information (Schema Markup)
  • Articles about the same subjects in your niche that are timely and relevant are called “evergreen content.”
  • Have visitors to your material come from sources other than search engines.
  • Keep in mind E-A-T
  • Although this list isn’t comprehensive, it provides a solid basis of knowledge accessible to all publishers.

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