Google is testing a new feature called Web Guide that uses AI to organize search results more clearly and helpfully. The tool is now available through Google’s experimental Search Labs and promises to make complex searches easier to understand and navigate.
What is Web Guide?
Web Guide is a new AI-powered feature within Google Search Labs. It organizes search results into helpful groups using artificial intelligence. Instead of seeing a long list of blue links, users will get a cleaner, more structured results page.
This experiment is part of Google’s broader effort to use AI—especially its Gemini model—to improve how we search the web.
How Web Guide Works
The Web Guide feature restructures the Search page to group content by themes. It works best with broad or complex queries.
For example:
If you search for “how to solo travel in Japan,” Web Guide might show:
- Guides and travel checklists
- Safety advice for solo travelers
- Blogs or videos of personal experiences
- Budget travel tips
- Transportation options and local customs
Each group makes it easier to explore different parts of your query without sifting through countless unrelated links.
Designed for Open-Ended and Complex Searches
Web Guide isn’t just for simple keyword searches. It shines when your questions are longer or less specific.
For instance:
Say you ask:
“My family is spread across different time zones. What are the best tools to stay connected and maintain close relationships?”
Instead of generic search results, Web Guide might organize responses into:
- Communication tools and apps
- Time-zone coordination platforms
- Tips from families in similar situations
- Expert articles on managing long-distance relationships
Powered by Gemini AI-Powered
Google’s Gemini model powers Web Guide. It helps the system better understand your query’s intent—not just the keywords.
Gemini also assists in surfacing content you might miss using traditional search, by pulling in related ideas and hidden gems from the web.
Where You Can Try It
Web Guide is currently an opt-in experiment available through Search Labs. It only affects the Web tab in Google Search for now.
You can easily turn it off from the Web tab if you prefer the classic list view, without leaving Search Labs altogether.
Google plans to expand this tool to other areas of Search soon, including the default All tab.
Key Features of Web Guide
- AI-organized results: Smarter groupings make it easier to explore complex topics.
- Great for open-ended queries: Ideal when you don’t know exactly what to search for.
- Clean and helpful layout: No more endless scrolling through unrelated results.
- User control: Turn Web Guide on or off anytime via Search Labs or the Web tab.
- Powered by Gemini: Google’s advanced AI makes results more relevant and complete.
What is Search Labs?
Search Labs is Google’s test environment for new ideas and experimental features. Users can opt in to try tools like:
- AI-Powered for enhanced search experiences
- Notebook LM for research and note-taking
- Flow, a creative filmmaking assistant
- News-based audio shows powered by Google Discover
You can join or leave these experiments at any time.
Why This Matters
Google is evolving how search works. With AI tools like Web Guide, users can:
- Find more relevant answers faster
- Navigate complex questions more easily
- Discover useful content that might otherwise stay buried
This shift shows how AI is changing not just the answers we get—but how we find them.
Final Thoughts
Web Guide is another step in Google’s mission to make Search smarter and more intuitive. With Gemini at its core, this feature rethinks how we interact with information online. Whether you’re planning a trip, solving a problem, or just curious, AI-Powered can help you find what you need—faster and with more clarity.