As more people ask AI tools like ChatGPT for help instead of searching Google, the way brands get discovered online is changing fast.
To help with this shift, Adobe just launched a new tool called “LLM Optimizer.” It’s made for marketers and SEO experts who want to make sure their content stands out inside AI chatbot responses—not just on search engines like Google.
Let’s break down what this means and why it matters.
Why Adobe Created the LLM Optimizer
Until recently, almost all online visibility depended on Google. If your site ranked well, people found you. But now, more users are asking questions directly to chatbots like:
- ChatGPT
- Gemini (by Google)
- Claude (by Anthropic)
These tools don’t show a long list of websites. Instead, they give straight answers, often pulling information from across the internet. That makes it harder for brands to know if they’re even being mentioned.
Adobe’s LLM Optimizer is built to fix that.
What Does the LLM Optimizer Actually Do?
It’s a kind of dashboard for marketers to track how their content shows up in chatbot responses—and improve it.
Here’s what you can do with it:
1. Track Your Mentions in AI Responses
- See when your website, blog, or product is mentioned by chatbots.
- Learn what kind of questions users are asking that trigger your content.
- Understand which topics you’re visible in—and which ones you’re not.
2. Get Smart SEO Recommendations for AI
- The platform suggests changes to your content that can help you get mentioned more often by AI.
- You don’t need a full web development team. You can approve suggestions with one click.
3. Stay Consistent With Your Brand
- The Optimizer follows your existing design and branding rules, so any changes stay on-brand.
- It also creates reports that you can share with your team.
How to Get It
If your company uses Adobe Experience Manager, you’ll have access there.
You can also buy it as a standalone app, but pricing depends on your business size and needs.
Why This Tool Matters Right Now
Even though Google still rules the internet with over 8 billion searches per day, AI chatbots are catching up fast.
For example:
- ChatGPT handles about 1 billion messages daily.
- Many of those messages include people looking for product suggestions, reviews, or answers.
Instead of clicking through Google links, they’re getting instant answers. And if your brand isn’t in that answer—you’re invisible.
A Shift in How People Search Online
We’ve all gotten used to typing something into Google and picking a link. But that’s no longer the only way people search.
Now, someone might ask an AI chatbot, “What’s the best running shoe for flat feet?” and get a detailed answer without ever visiting a website.
That’s why Adobe’s LLM Optimizer matters. It helps your brand get included in those answers.
What Makes This Different From Regular SEO?
Traditional SEO is about showing up on Google search pages.
LLM SEO is about showing up inside AI-generated answers.
Instead of ranking for keywords, now it’s about being picked up by chatbots that summarize the web.
This is a brand-new frontier for marketers, and Adobe’s tool gives you the map.
Summary: Why Marketers Should Pay Attention
Here’s a quick recap of what you need to know:
- AI chatbots like ChatGPT are becoming a popular way for people to search online.
- Adobe launched LLM Optimizer to help brands track and improve how often they appear in chatbot answers.
- The tool offers real-time alerts, smart SEO tips, and brand-safe publishing.
- It’s available now via Adobe Experience Manager or as a standalone app.