June 2025 | New Delhi, India
Samsung has made headlines once again in India’s highly competitive smartphone market—this time not with a new launch, but with a massive discount on one of its flagship devices, the Galaxy S24 Ultra. The smartphone, originally priced at ₹1,29,999 for the 256GB variant, is now available on Amazon India for as low as ₹84,999 during a limited-time promotional deal.
This substantial markdown on one of the most premium Android smartphones ever built has triggered a buying frenzy among tech-savvy consumers, and has also stirred up the competition within India’s ultra-premium segment. In this press release, we dive into the significance of this price drop, explore the historical background of Samsung’s flagship lineup, discuss the current implications of the offer, and examine what this move could mean for the broader smartphone industry.
Background: The Rise of Samsung’s Ultra Flagship Lineup
The Galaxy S series, which debuted in 2010, has consistently defined the high-end Android experience. With the launch of the Galaxy S20 Ultra in 2020, Samsung introduced a new level of hardware luxury, combining powerful specs with premium build quality and professional-grade camera systems.
The S21 Ultra (2021) refined the formula with S Pen support, followed by the S22 Ultra (2022) which fully merged the Note legacy into the S-series. By the time the Galaxy S23 Ultra launched in 2023, the Ultra variant had firmly established itself as the go-to device for users who wanted cutting-edge innovation.
In January 2024, Samsung launched the Galaxy S24 Ultra, which took the legacy even further with remarkable enhancements in display, processing, AI integration, and photography.
Samsung Galaxy S24 Ultra: Feature Highlights
The Galaxy S24 Ultra is a powerhouse that remains one of the best smartphones in 2025, even months after its release. Here are some of the top features that define the device:
1. Display and Design
- 6.8-inch QHD+ Dynamic AMOLED 2X display with 120Hz adaptive refresh rate.
- Gorilla Glass Armor and Titanium frame for added durability.
- Peak brightness of 2600 nits, ideal for outdoor use.
2. Camera System
- 200MP main camera with advanced sensor-shift stabilization.
- 12MP ultra-wide camera, dual telephoto lenses (3x and 10x optical zoom).
- AI-powered Nightography and object remastering features for crystal-clear results.
3. Performance
- Qualcomm Snapdragon 8 Gen 3 for Galaxy chipset (India model).
- 12GB RAM and storage options from 256GB to 1TB.
- Industry-leading thermals and sustained performance even under load.
4. AI and Software
- One UI 6.1 based on Android 14.
- Built-in Artificial Intelligence enhancements including generative photo editing, live translation, and intelligent battery management.
- Long-term software support: Up to 7 years of updates promised.
The Discount: Timing, Scale, and Strategy
The timing of the price drop is key. June often marks the mid-year refresh for many e-commerce platforms in India, and the Galaxy S24 Ultra discount appears to be part of Amazon’s upcoming sales campaigns.
As of now, the 256GB base variant, which previously retailed at ₹1,29,999, is listed for ₹84,999, a staggering discount of ₹45,000. Additional offers such as bank discounts, exchange bonuses, and EMI plans further sweeten the deal.
Strategic Reasons Behind the Discount:
- Inventory Movement: With Samsung’s foldables expected in late July, clearing inventory makes sense.
- Sales Momentum: Competing with aggressive pricing from OnePlus, Xiaomi, and Apple’s iPhone 15 promotions.
- Market Penetration: Making Ultra-tier devices more accessible to a broader premium audience.
Current Market Context: India’s Premium Smartphone Wars
India’s premium smartphone segment—defined by devices priced above ₹50,000—has become intensely competitive. Apple has a commanding lead, with the iPhone 13 and 14 selling in huge volumes thanks to festive discounts and offline retail expansion.
Samsung, however, has continued to retain its Android flagship dominance, especially among enthusiasts and professionals. The S24 Ultra, with its camera capabilities and raw power, is often regarded as the most feature-complete Android phone on the market.
This limited-time discount effectively brings the Ultra experience within reach for those who might have previously settled for mid-premium devices. It is an aggressive counter to Apple’s dominance and a direct challenge to brands like Vivo, Oppo, and Google Pixel.
Consumer Sentiment and Social Buzz
The news of the price cut spread rapidly across social media and tech forums. Tech influencers and reviewers have endorsed the deal, labeling it as “the best time to buy the S24 Ultra.”
Enthusiasts who were on the fence have now made the leap, citing the value proposition this deal offers compared to competitors in the ₹80,000-₹90,000 range.
Retailers have also reported a sharp uptick in interest, with pre-owned and exchange programs gaining traction for those upgrading from older Galaxy, iPhone, or OnePlus devices.
Long-Term Impact on the Market and Samsung’s Strategy
This unexpected price drop could have wider implications:
1. Flagship Affordability
More users now have access to cutting-edge hardware, making flagship-level performance less exclusive.
2. Brand Loyalty and Ecosystem Lock-in
Those entering the Samsung ecosystem via the S24 Ultra are more likely to adopt Galaxy Buds, Galaxy Watch, and Samsung’s SmartThings platform.
3. AI-Powered Ecosystem Expansion
Samsung’s broader push into tech news includes expanding its Galaxy AI suite, and this wider user base will provide more feedback and data to refine future AI features and integrations.
4. Developer Opportunities
More Ultra devices in users’ hands means developers will be incentivized to optimize apps for high-performance devices, opening new horizons in Web3 gaming, camera-based AR, and AI Tools.
Comparison With Rivals at the ₹85,000 Price Point
Let’s take a look at what other options are available in the same range:
| Smartphone | Key Features | Price |
| iPhone 14 | A15 Bionic, 60Hz OLED, Dual Camera | ₹79,999 |
| OnePlus 12 | Snapdragon 8 Gen 3, 2K Display, Hasselblad Camera | ₹64,999 |
| Google Pixel 8 Pro | Tensor G3, AI Features, Stock Android | ₹82,999 |
| Samsung S24 Ultra | Snapdragon 8 Gen 3, 200MP Camera, Titanium Build | ₹84,999 |
The S24 Ultra clearly dominates in terms of specs and capabilities, especially now that it’s in the same price range as some less powerful rivals.
Future Outlook: What This Means for Upcoming Launches
The pricing strategy here could foreshadow bigger moves from Samsung:
- Foldable Phones: The Galaxy Z Fold 6 and Flip 6 are expected soon. A lower-priced Ultra might allow more room for premium pricing on these foldables.
- Pricing Pressure on Apple: If Apple sticks to its current pricing, Samsung might win over high-end users looking for performance value.
- Innovation Trickledown: Features once exclusive to Ultra phones may become standard in future Galaxy A-series or FE devices.
This move may also influence the broader Android ecosystem, pressuring rivals like Xiaomi, Oppo, and Vivo to rethink pricing for their premium models.
What Buyers Should Know Before Making the Purchase
For potential buyers considering the S24 Ultra during this discount period, here are a few tips:
- Confirm Model Variant: Ensure you’re buying the Snapdragon-powered version (India standard).
- Check Seller Credentials: Purchase only from verified Amazon sellers to ensure warranty and service coverage.
- Claim Offers: Use available bank or credit card offers to maximize your savings.
- Act Quickly: Given the steep discount, stock availability could run out fast.
Conclusion: Samsung’s Bold Bet on Value Pays Off
By slashing the price of its most premium smartphone, Samsung has shaken up the high-end smartphone segment. The Galaxy S24 Ultra at ₹84,999 is not just a deal—it’s a strategic masterstroke. It puts Samsung in the spotlight, repositions its flagship in India’s most competitive market, and potentially shifts the balance in the long-standing iOS vs Android debate.
For consumers, it’s a once-in-a-year chance to own a true Android powerhouse at a mid-premium price. For the industry, it’s a reminder that pricing strategies are just as powerful as technological breakthroughs.
Stay tuned to Tech Thrilled for updates on more flagship deals, in-depth reviews, and Gadgets industry developments.
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