Meta Launches has officially started rolling out a new AI Voice translation tool for creators across Facebook and Instagram. The update means that creators can now share their content with audiences who speak different languages, while still keeping their own voice and personality intact.
The feature, available in any market where Meta AI Voice is offered, gives creators the option to translate their reels between English and Spanish. More languages are already in the works, though Meta hasn’t revealed which ones will arrive next.
Unlike traditional dubbing tools, this system goes a step further. It recreates the creator’s own voice in another Meta Launches, so the translated version doesn’t sound robotic or out of place. To make things even smoother, creators can turn on a lip-sync option, which aligns their mouth movements with the translated speech. This way, the video looks and feels natural rather than like an awkward dub.
How It Works
When posting a reel, creators will now see an option labeled “Translate your voice with Meta Launches.” After switching it on, they can choose whether to use lip-sync or not. Once the reel is published, viewers can watch either the original or the translated version. Meta also lets creators preview translations before going live, so they can make changes if needed.
To make sure the translations work well, Meta suggests facing the camera, speaking clearly, and avoiding loud background noise. The tool supports up to two speakers in a reel, as long as they don’t talk over each other.
On Facebook, creators get even more flexibility: they can upload up to 20 of their own dubbed audio tracks in different languages through the Meta Business Suite. This allows them to prepare multiple translations in advance and reach new audiences without relying only on the AI system.
Why It Matters
For creators, this update is all about reach and growth. Instead of limiting their videos to people who speak their language, they can now connect with communities across borders. An English-speaking creator in the U.S., for instance, could suddenly start building a fanbase in Mexico or Spain. Likewise, a Spanish-speaking creator could expand into English-speaking markets without having to manually dub or subtitle every clip.
Instagram chief Adam Mosseri summed up the idea in a recent post: “There are lots of amazing creators out there who have potential audiences who don’t necessarily speak the same language. If we can help you reach those audiences and grow across cultural and linguistic barriers, then we can help you get more value out of Instagram and the platform.”
Creators will also gain access to a new Insights metric, which shows views broken down by language. This gives them a clearer sense of how much their audience is growing as more translations roll out.
What’s Next for Meta Launches
This launch arrives at a time when Meta is reorganizing its AI efforts. Reports suggest the company is now focusing its AI division on four pillars: research, superintelligence, products, and infrastructure. Rolling out tools like voice translation is part of the “products” side—practical features that users and creators can see and use right away.
Looking forward, it’s likely Meta will expand the feature to other major languages such as French, Hindi, Portuguese, and Arabic. If that happens, the platform could become one of the most effective tools for creators to go global without needing expensive translation services or professional dubbing.
A Quick Look Back
Meta has been experimenting with AI in content creation for several years. It first introduced auto-captions for accessibility in 2022. By 2023, it was adding AI-generated stickers and experimenting with new creative tools. At its Meta Connect developer conference last year, the company first teased its voice translation plans and began pilot testing with select creators.
The global launch in 2025 signals Meta’s confidence that the feature is ready for wider use. Just as captions became a standard feature for accessibility, AI-driven translations could soon become a default part of how creators publish content worldwide.
Final Thoughts
By letting creators share their content in multiple languages while still sounding like themselves, Meta is addressing one of the biggest barriers in digital media—Meta Launches differences. The feature blends technology with authenticity, allowing creators to grow across cultures without losing their personal style.
As Meta adds more languages and fine-tunes the system, this could open the door to a new wave of globally connected creators, making Instagram and Facebook truly international stages where voices can carry farther than ever before.